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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 11
Price lining is used to set a limited number of prices for selected lines of merchandise. Visit a few local retail stores to find examples of price lining. For what types of products and stores is this practice most common? For what types of products and stores is price lining not typical or feasible?
Explanation
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Price lining:
When the products are pri...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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