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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 17
Professional pricing is used by people who have great skill in a particular field, such as doctors, lawyers, and business consultants. Find examples (advertisements, personal contacts) that reflect a professional pricing policy. How is the price established? Are there any restrictions on the services performed at that price?
Explanation
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Professional pricing:
It is defined as ...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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