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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 1
Supply-chain management involves long-term partnerships among channel members that are working together to reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers. Select one of the following companies and explain how supply-chain management could increase marketing productivity. a. Dell
B) FedEx
C) Nike
D) Taco Bell
Explanation
Verified
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Foundations of Marketing 6th Edition by William Pride,Ferrell
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