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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 18
Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to be distributed? a. New automobiles
B) Saltine crackers
C) Cut-your-own Christmas trees
D) New textbooks
E) Sofas
F) Soft drinks
B) Saltine crackers
C) Cut-your-own Christmas trees
D) New textbooks
E) Sofas
F) Soft drinks
Explanation
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The following are the four major types o...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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