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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 6
Explain the major characteristics of each of the three types of vertical marketing systems (VMSs): corporate, administered, and contractual.
Explanation
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The following are the major characterist...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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