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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 2
If you were opening a retail business, would you prefer to open an independent store or own a store under a franchise arrangement? Explain your preference.
Explanation
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Franchising is an arrangement in which p...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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Character 255
