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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 26
Developing a promotion mix is contingent on many factors, including the type of product and the product's attributes. Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion- would you emphasize if you were developing the promotion mix for the following products? Explain your answers. a. Washing machine
B) Cereal
C) Halloween candy
D) Compact disc
B) Cereal
C) Halloween candy
D) Compact disc
Explanation
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a) Washing machine : It would require pe...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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