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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 11
What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.
Explanation
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Promotion refers to communication done f...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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