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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 15
Marketers must consider whether to use a push or a pull policy when deciding on a promotion mix (see Figure 17. 4). Identify a product for which marketers should use each policy and a third product that might best be promoted using a mix of the two policies. Explain your answers.
Explanation
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The push policy promotes merchandise up ...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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