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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 1
LEGO Company
LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that LEGO has developed an exciting and interactive online presence. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting LEGO's website at www.lego.com.
Identify the advertising objectives LEGO is attempting to achieve through its website
LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that LEGO has developed an exciting and interactive online presence. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting LEGO's website at www.lego.com.
Identify the advertising objectives LEGO is attempting to achieve through its website
Explanation
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The advertising objectives which company...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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