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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 3
What are some examples of specific needs suggested by Maslow's hierarchy of needs?
2. Which social factors likely have the most influence on
(a) the purchase of a new outfit for a job interview and
(b) the choice of a college to attend?
3. List some of the tactics stores can use to influence consumers' decision processes.
Explanation
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(1)Specific needs suggested by Maslow's ...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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