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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 1
What metrics can help analyze the economic environment of a country?
2. What types of governmental actions should we be concerned about as we evaluate a country?
3. What are some important cultural dimensions?
4. Why are each of the BRIC countries viewed as potential candidates for global expansion?
Explanation
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(1)Economic analysis metrics:
The follo...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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