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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 3
Explain the three components of a product.
2. What are the four types of consumer products?
Explanation
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(1)Product:
A product is a bundle of at...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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