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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 1
How do brands create value for the customer and the firm?
2. What are the components of brand equity?
Explanation
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(1)Justification:
A brand is a sign tha...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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