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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 2
What are the differences between manufacturer and private- label brands?
2. What is co-branding?
3. What is the difference between brand extension and line extension?
4. What is brand repositioning?
2. What is co-branding?
3. What is the difference between brand extension and line extension?
4. What is brand repositioning?
Explanation
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(1)Difference between the manufacturer g...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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