
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 3
What are the steps in the new product development process?
2. Identify different sources of new product ideas.
2. Identify different sources of new product ideas.
Explanation
(1)Steps in new product development proc...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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