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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 3
What are the steps in the new product development process?
2. Identify different sources of new product ideas.
Explanation
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(1)Steps in new product development proc...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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