
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 1
What are the four marketing elements that distinguish services from products?
2. Why can't we separate firms into just service or just product sellers?
2. Why can't we separate firms into just service or just product sellers?
Explanation
(1)Elements of services:
The following ...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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