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book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book M: Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

M: Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 1
What are the four marketing elements that distinguish services from products?
2. Why can't we separate firms into just service or just product sellers?
Explanation
Verified
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(1)Elements of services:
The following ...

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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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