
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 3
Why is service recovery so important to companies?
2. What can companies do to recover from a service failure?
2. What can companies do to recover from a service failure?
Explanation
(1)Service recovery:
A process of ident...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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