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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 1
What are the steps involved in planning an ad campaign?
2. What is the difference between informational, persuasive, and reminder advertising?
3. What are the pros and cons of the different media types?
4. How can the effectiveness of advertising be evaluated?
2. What is the difference between informational, persuasive, and reminder advertising?
3. What are the pros and cons of the different media types?
4. How can the effectiveness of advertising be evaluated?
Explanation
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Steps involved in planning an advertisin...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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