An Introduction to Management Science 13th Edition by David Anderson,Dennis Sweeney ,Thomas Williams ,Jeffrey Camm, Kipp Martin

Exercise 61

The manager of a small independent grocery store is trying to determine the best use of her shelf space for soft drinks. The store carries national and generic brands and currently has 200 square feet of shelf space available. The manager wants to allocate at least 60% of the space to the national brands and, regardless of the profitability, allocate at least 10% of the space to the generic brands. How many square feet of space should the manager allocate to the national brands and the generic brands under the following circumstances?
a. The national brands are more profitable than the generic brands.
b. Both brands are equally profitable.
c. The generic brand is more profitable than the national brawl.