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International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113 Exercise 46
Making Ford Globally Competitive
How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mulally What strategy was Mulally trying to get Ford to pursue What are the benefits of this strategy Can you see any drawbacks
How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mulally What strategy was Mulally trying to get Ford to pursue What are the benefits of this strategy Can you see any drawbacks
Explanation
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Brief summary of the case:
The case dea...
International Business 11th Edition by Charles Hill ,Tomas Hult
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