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International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113 Exercise 3
The Strategy of International Business
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
Your company, a white goods manufacturer (primarily major kitchen appliances) based in the United States, has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve some economies of scale, your strategy is to minimize local adaptation. Focusing on a comparison of two sub-Saharan African countries of your choice, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local conditions will be essential.
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
Your company, a white goods manufacturer (primarily major kitchen appliances) based in the United States, has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve some economies of scale, your strategy is to minimize local adaptation. Focusing on a comparison of two sub-Saharan African countries of your choice, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local conditions will be essential.
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International Business 11th Edition by Charles Hill ,Tomas Hult
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