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International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113 Exercise 10
Reread the Management Focus box on Procter Gamble and then answer the following questions:
a. What strategy was Procter Gamble pursuing when it first entered foreign markets in the period up until the 1980s
b. Why do you think this strategy became less viable in the 1990s
a) What strategy does P G appear to be moving toward What are the benefits of this strategy What are the potential risks associated with it
a. What strategy was Procter Gamble pursuing when it first entered foreign markets in the period up until the 1980s
b. Why do you think this strategy became less viable in the 1990s
a) What strategy does P G appear to be moving toward What are the benefits of this strategy What are the potential risks associated with it
Explanation
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Verified
a) P G adopted an international strategy...
International Business 11th Edition by Charles Hill ,Tomas Hult
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