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International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113 Exercise 8
Entry Strategy and Strategic Alliances
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
The Entrepreneur annually publishes a ranking of the top global franchises. Provide a list of the top 25 companies that pursue franchising as their preferred mode of international expansion. Study one of these companies in detail, and describe its business model, its international expansion pattern, desirable qualifications in possible franchisees, and the support and training the company typically provides.
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
The Entrepreneur annually publishes a ranking of the top global franchises. Provide a list of the top 25 companies that pursue franchising as their preferred mode of international expansion. Study one of these companies in detail, and describe its business model, its international expansion pattern, desirable qualifications in possible franchisees, and the support and training the company typically provides.
Explanation
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International Business 11th Edition by Charles Hill ,Tomas Hult
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