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International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113 Exercise 10
Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this plan. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong
Explanation
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While babies' behinds serve the same fun...
International Business 11th Edition by Charles Hill ,Tomas Hult
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