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International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
Edition 11ISBN: 978-1259578113 Exercise 8
Reread the Management Focus on Levi Strauss, and then answer the following questions:
a. What marketing strategy was Levi Strauss using until the early 2000s Why did this strategy appear to work for decades Why was it not working by 2004
b. How would you characterize Levi Strauss's current strategy What elements of the marketing mix are now changed from nation to nation
c. What are the benefits of the company's new marketing strategy Is there a downside
d. What does the Levi Strauss story tell you about the "globalization of markets"
a. What marketing strategy was Levi Strauss using until the early 2000s Why did this strategy appear to work for decades Why was it not working by 2004
b. How would you characterize Levi Strauss's current strategy What elements of the marketing mix are now changed from nation to nation
c. What are the benefits of the company's new marketing strategy Is there a downside
d. What does the Levi Strauss story tell you about the "globalization of markets"
Explanation
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Verified
a) Market strategy until 2000 and reason...
International Business 11th Edition by Charles Hill ,Tomas Hult
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