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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 1
Event marketing. The Westminster Kennel Club runs the nation's largest dog show. Go to the event's website. Review the website and prepare a brief report relating what you learned to the material on event marketing in the chapter. Make sure to describe sponsor tie-ins and other joint marketing efforts. www.westminsterkennelclub.org
Explanation
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Event marketing :
The process of designing the sporting event, charitable activities, and cultural to promote a cause, product, or organization in a target market is called as event marketing.
Sponsors tie in :
Sponsors tie in is the individual or group that provides the support to the organization to conduct an event, activity.
Joint marketing :
Joint marketing allows two organizations to merge the strength of their marketing effort to increase the brand recognition, sales revenue, and market share.
The process of designing the sporting event, charitable activities, and cultural to promote a cause, product, or organization in a target market is called as event marketing.
Sponsors tie in :
Sponsors tie in is the individual or group that provides the support to the organization to conduct an event, activity.
Joint marketing :
Joint marketing allows two organizations to merge the strength of their marketing effort to increase the brand recognition, sales revenue, and market share.
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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