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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 1
Choose one of the following products and describe how it may (or already has) become vulnerable to substitution. Then describe an overall strategy, with two or three tactics, for reducing this vulnerability.
a. printed copies of periodicals or books
b. TVs
c. greeting cards
d. travel agencies
a. printed copies of periodicals or books
b. TVs
c. greeting cards
d. travel agencies
Explanation
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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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