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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 1
Suppose you and a friend want to start a company that markets frozen vegetarian dinners. What are some of the questions about the competitive environment you would like to have answered before you begin production? How will you determine whom your customers are likely to be? How will you reach them?
Explanation
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Verified
Competitive environment is the competiti...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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