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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 18
Choose one of the following goods and services and describe your strategy for taking it to the next stage in its product lifecycle. For products in the maturity or decline stage, describe a strategy for extending their lifecycle.
a. iPad (growth)
b. MP3 player (maturity)
c. Text messaging (growth)
d. Landline phone (decline)
e. Duct tape (maturity)
a. iPad (growth)
b. MP3 player (maturity)
c. Text messaging (growth)
d. Landline phone (decline)
e. Duct tape (maturity)
Explanation
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Product is a bundle of good and services...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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