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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 28
What is a line extension? Describe how one of the following might create a line extension:
a. Angel Soft toilet tissue
b. Kellogg's Frosted Flakes
c. Dunkin' Donuts ground coffee
d. Gain laundry detergent
a. Angel Soft toilet tissue
b. Kellogg's Frosted Flakes
c. Dunkin' Donuts ground coffee
d. Gain laundry detergent
Explanation
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Product is a bundle of good and services...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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