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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 11
Ferrari brand. Visit the Ferrari website. Review the material and prepare a report outlining how Ferrari-a company that produces products that only a handful of consumers can afford-has been able to build such a strong, recognizable brand. www.ferrari.com
Explanation
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Ability of F brand to build a strong rec...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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