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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 21
Choose one of the following firms and identify which marketing channel or channels you think would be best for its goods or services. Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection.
a. Williams-Sonoma
b. Quiznos Restaurants
c. National Geographic Traveler magazine
d. LPGA
e. Kohl's
a. Williams-Sonoma
b. Quiznos Restaurants
c. National Geographic Traveler magazine
d. LPGA
e. Kohl's
Explanation
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Marketing channels is a system which ena...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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