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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Edition 17ISBN: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Edition 17ISBN: 978-1305075368
Exercise 8
Why is sponsorship such an important part of a firm's IMC?
Explanation
Verified
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Sponsorship is important in integrated m...

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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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