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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 19
Which of the four sales channels is each of the following salespeople most likely to use?
a. salesperson in a Kohl's store
b. Century 21 real estate agent
c. route driver for Doritos snack foods (sells and delivers to local food retailers)
d. technical support for Xerox
a. salesperson in a Kohl's store
b. Century 21 real estate agent
c. route driver for Doritos snack foods (sells and delivers to local food retailers)
d. technical support for Xerox
Explanation
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Verified
Sales channels are medium through which ...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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