Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Exercise 7

Pricing strategies. Say you'd like to go on a Caribbean cruise. Visit the Royal Caribbean website to price cruises at various times of the year-for example, summer vacation, spring break week, and Thanksgiving week. Which cruises are the most and least expensive? Prepare a summary of your findings and bring it to class so you can participate in a discussion on pricing strategies.
www.royalcaribbean.com/findacruise