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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
Evaluate the "PunchDub" campaign that the Deutsch LA agency developed when it took over the Volkswagen of America account. Discuss the pros and cons of the campaign and assess the way it was implemented by the agency.
Explanation
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The primary goal of the "PunchDub" campa...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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