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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 8
Discuss three specific technological developments that are having an impact on integrated marketing communications. Discuss some of the ways this technology is impacting the IMC program of various companies.
Explanation
Verified
Verified
As discussed in IMC Technology Perspecti...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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