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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
Discuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. Discuss the various ways marketers might send messages to consumers on their mobile phones.
Explanation
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The Mobile Marketing Association defines...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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