Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Exercise 13

This chapter discusses how marketers use market segmentation, target marketing, and positioning to market their products and services. In the playlist are a number of commercials for a variety of food and drink products. Your assignment is to watch each of the commercials and then answer the following questions:
What is the primary segmentation strategy being employed by each of the products? What other segmentation strategies also might be being used?