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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 1
Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute to the development of these images?
Explanation
Verified
Verified
IMC can be used to develop a brand image...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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