expand icon
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
Exercise 14
Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities of each.
Explanation
Verified
like image
like image

Advertisers or clients are the key parti...

close menu
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
cross icon