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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 6
Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company to handle their media buying versus the media department of an agency?
Explanation
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Media specialist companies specialize in...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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