Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Exercise 8

This chapter discussed some of the theoretical bases that have been examined in an attempt to understand consumer behaviors. The playlist for Chapter 4 contains a variety of commercials and print ads that may be based on one or more of these theories. Examine each of the ads included here, and answer the following questions:
Explain how each ad reflects one of the theories discussed in the chapter. Which of these theories best explains the appeal being used?