Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Exercise 12

This chapter discussed some of the theoretical bases that have been examined in an attempt to understand consumer behaviors. The playlist for Chapter 4 contains a variety of commercials and print ads that may be based on one or more of these theories. Examine each of the ads included here, and answer the following questions:
Discuss how three of the commercials might have created appeals employing one of the other theories as a foundation.