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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 2
Explain the process of selective perception, and the various ways in which consumers may filter information. What is the relevance of this for consumer behavior?
Explanation
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Psychologists know that consumers filter...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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