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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
What is meant by encoding? Discuss how encoding differ for radio versus television commercials as well as for print ads.
Explanation
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Encoding refers to the process by which ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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Character 255
