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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
Exercise 14
Discuss the characteristics of early digital adopters and the role they play in the introduction of a new high-technology product. Find an example of an ad or blog for a new high-tech product that is targeting early adopter and analyze its effort to do so.
Explanation
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Early digital adopters play a very impor...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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