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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 2
Discuss how one of the consumer response models presented in Figure 5-3 could be used by a company such could be used by a company such as Apple in planning for the introduction of a new product such as the iPad.
Explanation
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The innovation-adoption model would be v...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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