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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
IMC Perspective 5-1 discusses the results of a study showing how men and women differ in their visual processing of sexual imagery in print ads. On the basis of these findings, what suggestions would you make to a marketer of hard liquor who is considering using a revealing photo of an attractive model in a print ad for the company's product? Would your answer differ for the marketer of a personal computer?
Explanation
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The study discussed in this vignette was...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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